A general framework for how INCREXAL approaches opportunities — from first exploration to steady improvement.
The Framework
Five stages, applied with judgement.
01
Discover
Explore ideas, business opportunities, customer problems, and potential markets.
02
Evaluate
Review the problem, proposed solution, target audience, feasibility, competition, and business model.
03
Plan
Define the initial scope, resources, responsibilities, milestones, and execution strategy.
04
Build
Develop the product, platform, business infrastructure, or initial offering.
05
Improve & Grow
Evaluate results, identify improvements, refine the model, and pursue suitable growth opportunities.
This is a general framework, not a guarantee that every idea will progress through all five stages. Different opportunities may require different processes.
Have an opportunity in mind?
Tell us what you are building and where you are in the journey.